{"id":9795,"date":"2025-02-06T14:00:42","date_gmt":"2025-02-06T14:00:42","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=9795"},"modified":"2025-02-06T14:12:20","modified_gmt":"2025-02-06T14:12:20","slug":"microstrategy-cambia-su-nombre-a-strategy-y-adopta-el-simbolo-de-bitcoin","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/microstrategy-cambia-su-nombre-a-strategy-y-adopta-el-simbolo-de-bitcoin\/","title":{"rendered":"MicroStrategy cambia su nombre a &#8216;Strategy&#8217; y adopta el s\u00edmbolo de Bitcoin"},"content":{"rendered":"<p>La primera y mayor \u00abBitcoin Treasury Company\u00bb del mundo ha anunciado un rebranding. Fundada originalmente como una empresa de software de an\u00e1lisis de datos, <strong>MicroStrategy ha cambiado su nombre a Strategy<\/strong>. Con este anuncio, la compa\u00f1\u00eda refuerza su enfoque en la Inteligencia Artificial y Bitcoin, <strong>adoptando como logotipo la letra \u201c\u20bf\u201d<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-307581 aligncenter\" src=\"https:\/\/www.criptofacil.com\/wp-content\/uploads\/2025\/02\/Saylor-Bitcoin-Strategy-IA.png\" alt=\"O tweet de Michael Saylor, CEO da Strategy (anteriormente MicroStrategy), destaca a recente mudan\u00e7a de nome da empresa para &quot;Strategy&quot;, que reflete sua nova identidade, enquanto mant\u00e9m a mesma estrat\u00e9gia de acumula\u00e7\u00e3o de Bitcoin. Na imagem, Saylor aparece ao lado de uma parede de madeira clara com o nome &quot;Strategy&quot; em letras grandes e brancas, incorporando o s\u00edmbolo de Bitcoin. Ele est\u00e1 vestido com uma camisa preta e um blazer escuro, sorrindo de forma confiante. A ilumina\u00e7\u00e3o suave e o fundo simples ressaltam a modernidade e o profissionalismo da nova marca, sinalizando um compromisso cont\u00ednuo com a inova\u00e7\u00e3o em Bitcoin e intelig\u00eancia artificial.\" width=\"643\" height=\"739\" \/><\/p>\n<p>Adem\u00e1s, <strong>la empresa ha decidido cambiar los colores de su identidad visual al naranja<\/strong>, representativo de la red blockchain. Tambi\u00e9n ha lanzado un nuevo sitio web para la comercializaci\u00f3n de su software digital, as\u00ed como una tienda con productos de su nueva marca.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/solana-en-caida-altcoin-podria-perder-el-soporte-de-200\/\">Solana en ca\u00edda: \u00bfaltcoin podr\u00eda perder el soporte de $200?<\/a><\/li>\n<\/ul>\n<h2>Adi\u00f3s &#8216;Micro&#8217;, bienvenido \u20bf<\/h2>\n<p>La compa\u00f1\u00eda anunci\u00f3 el cambio el mi\u00e9rcoles (05) a trav\u00e9s de un <a href=\"https:\/\/www.strategy.com\/press\/microstrategy-is-now-strategy_02-05-2025\">comunicado de prensa y en su nuevo sitio web<\/a>. El fundador y presidente ejecutivo de Strategy, <a href=\"https:\/\/x.com\/saylor?lang=en\">Michael Saylor<\/a>, afirm\u00f3 que el nuevo nombre refleja la perfecci\u00f3n alcanzada por la marca.<\/p>\n<blockquote><p>\u00abEstrategia es una de las palabras m\u00e1s poderosas y positivas en el lenguaje humano. Tambi\u00e9n representa una simplificaci\u00f3n del nombre de nuestra empresa hasta su n\u00facleo estrat\u00e9gico m\u00e1s importante.<strong> Despu\u00e9s de 35 a\u00f1os, nuestra nueva marca representa perfectamente nuestra b\u00fasqueda de la perfecci\u00f3n<\/strong>\u201d, se\u00f1al\u00f3.<\/p><\/blockquote>\n<h2>Resultados del cuarto trimestre<\/h2>\n<p>El mismo d\u00eda del anuncio del cambio de marca, <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250205209141\/en\/Strategy-Announces-Fourth-Quarter-2024-Financial-Results-Holds-471107-BTC\">Strategy public\u00f3 sus resultados financieros del cuarto trimestre de 2024<\/a>. Destac\u00f3 la recaudaci\u00f3n de $20.000 millones de un <strong>plan de $42.000 millones para emisiones de bonos convertibles<\/strong> destinados a la compra de Bitcoin.<\/p>\n<p>Con esta inversi\u00f3n, <strong>la empresa adquiri\u00f3 218.887 BTC<\/strong> adicionales, alcanzando un <strong>total de 447.470 BTC en su posesi\u00f3n<\/strong>, con un valor de mercado aproximado de $41.800 millones. Adem\u00e1s, la compa\u00f1\u00eda report\u00f3 un aumento significativo en sus m\u00e9tricas de rendimiento relacionadas con Bitcoin, con un \u00abBTC Yield\u00bb del 74,3% en 2024 y un objetivo de \u00abBTC Gain\u00bb de $10.000 millones para 2025.<\/p>\n<blockquote><p>\u00abHoy anunciamos que ahora somos Strategy, un nuevo nombre que transmite de manera poderosa y concisa el atractivo universal y global de nuestra empresa. <strong>Strategy est\u00e1 a la vanguardia de la innovaci\u00f3n, impulsando las dos tecnolog\u00edas m\u00e1s transformadoras del siglo XXI: Bitcoin e IA<\/strong>\u201d, destac\u00f3 el presidente y CEO, Phong Le, durante la presentaci\u00f3n de los resultados.<\/p><\/blockquote>\n<p>A pesar de los resultados positivos en sus inversiones en Bitcoin, <strong>la empresa registr\u00f3 ingresos menores en comparaci\u00f3n con el a\u00f1o pasado, con $120,7 millones, lo que representa una ca\u00edda del 3%<\/strong>. Tambi\u00e9n se redujeron los ingresos por soporte de productos (-10,8%) y otros servicios (-20,8%).<\/p>\n<p>Por otro lado,<strong> los ingresos por servicios de suscripci\u00f3n crecieron un 48%<\/strong>, al igual que los ingresos por licencias de productos y suscripciones, que aumentaron un 18,3%. Sin embargo, el beneficio bruto fue inferior al del mismo periodo de 2023, alcanzando los $86,5 millones frente a los $96,3 millones del a\u00f1o anterior.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/el-salvador-ignora-liquidaciones-y-al-fmi-al-comprar-11-bitcoins\/\">El Salvador ignora liquidaciones y al FMI al comprar 11 bitcoins<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La primera y mayor \u00abBitcoin Treasury Company\u00bb del mundo ha anunciado un rebranding. Fundada originalmente como una empresa de software de an\u00e1lisis de datos, MicroStrategy ha cambiado su nombre a Strategy. Con este anuncio, la compa\u00f1\u00eda refuerza su enfoque en la Inteligencia Artificial y Bitcoin, adoptando como logotipo la letra \u201c\u20bf\u201d. Adem\u00e1s, la empresa ha [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":9796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[1781,1782,1779,1771,1969,1758],"class_list":["post-9795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-bitcoin","tag-btc","tag-criptoactivos","tag-criptomonedas","tag-microstrategy","tag-titular"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MicroStrategy cambia su nombre a &#039;Strategy&#039; 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