{"id":8282,"date":"2025-01-06T16:00:02","date_gmt":"2025-01-06T16:00:02","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=8282"},"modified":"2025-01-06T11:46:47","modified_gmt":"2025-01-06T11:46:47","slug":"ethena-planea-una-gran-expansion-para-convertirse-en-un-banco-cripto-global","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/ethena-planea-una-gran-expansion-para-convertirse-en-un-banco-cripto-global\/","title":{"rendered":"Ethena planea una gran expansi\u00f3n para convertirse en un \u00abbanco cripto\u00bb global"},"content":{"rendered":"<p>Ethena, uno de los protocolos de stablecoins sint\u00e9ticas m\u00e1s innovadores del mercado, tiene grandes planes para 2025. La empresa ha anunciado recientemente su intenci\u00f3n de transformarse en un <strong>neobanco global<\/strong>, combinando las ventajas de la tecnolog\u00eda blockchain con soluciones financieras tradicionales.<\/p>\n<p>Con esta estrategia, Ethena busca competir directamente con las instituciones financieras tradicionales y ofrecer una amplia gama de productos a un p\u00fablico m\u00e1s diverso.<\/p>\n<p>Lanzada en 2024, Ethena se ha posicionado r\u00e1pidamente como uno de los proyectos m\u00e1s destacados del sector. Su stablecoin USDe, vinculada al d\u00f3lar estadounidense, se ha convertido en la tercera mayor stablecoin del mercado. Con una capitalizaci\u00f3n superior a los <strong>6,000 millones de d\u00f3lares<\/strong>, Ethena contribuy\u00f3 al 85% del crecimiento de los activos digitales vinculados al d\u00f3lar en 2024, excluyendo gigantes como USDT y USDC.<\/p>\n<p>Adem\u00e1s, la plataforma alcanz\u00f3 una tasa anualizada de ingresos de <strong>1,200 millones de d\u00f3lares<\/strong> en diciembre de ese mismo a\u00f1o, consolid\u00e1ndose como una de las startups m\u00e1s exitosas en el \u00e1mbito cripto.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/telegram-permite-a-los-usuarios-convertir-regalos-digitales-en-nfts-negociables\/\">Telegram permite a los usuarios convertir regalos digitales en NFTs negociables<\/a><\/li>\n<\/ul>\n<h2>Ethena apunta a ser un neobanco<\/h2>\n<p>La gran novedad que Ethena prepara para el primer trimestre de 2025 es el lanzamiento de un token de ahorro sint\u00e9tico vinculado al d\u00f3lar y una soluci\u00f3n de pagos nativa para Telegram, enfocada en usuarios de pagos digitales.<\/p>\n<p>Estos nuevos productos est\u00e1n dise\u00f1ados para atraer tanto a inversores institucionales como a consumidores individuales, fortaleciendo a Ethena como un centro de finanzas descentralizadas (DeFi) y servicios de pago tradicionales.<\/p>\n<p>Seg\u00fan el fundador del protocolo, @leptokurtic_, Ethena ya cuenta con la infraestructura necesaria para expandirse hacia el sector financiero tradicional (TradFi). Su pr\u00f3ximo objetivo es integrar su stablecoin sint\u00e9tica, <strong>iUSDe<\/strong>, al mercado financiero global. Este token exclusivo para instituciones utiliza un mecanismo de \u00abwrapper\u00bb que permite transferirlo bajo las normativas de los mercados tradicionales.<\/p>\n<p>La integraci\u00f3n del iUSDe est\u00e1 pensada para atraer a grandes instituciones financieras, como BlackRock y Fidelity, al mundo de las criptomonedas. Estas podr\u00e1n acceder a productos financieros con rendimientos asociados al ecosistema cripto sin necesidad de interactuar directamente con la blockchain. Esto facilita la adopci\u00f3n de estos activos en mercados m\u00e1s conservadores, ya que ofrece un puente entre ambos mundos.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-303531 size-full\" src=\"https:\/\/www.criptofacil.com\/wp-content\/uploads\/2025\/01\/Captura-de-tela-2025-01-03-161004.png\" alt=\"Ethena\" width=\"925\" height=\"550\" \/><\/p>\n<p>Adem\u00e1s de su expansi\u00f3n al mercado TradFi, Ethena est\u00e1 desarrollando una aplicaci\u00f3n para Telegram que permitir\u00e1 pagos directos a trav\u00e9s de la blockchain TON, junto con una integraci\u00f3n con Apple Pay. Esta funcionalidad est\u00e1 dise\u00f1ada para aprovechar la base de usuarios de Telegram, estimada en <strong>1,000 millones de personas<\/strong>, consolid\u00e1ndose como una soluci\u00f3n pr\u00e1ctica y accesible para pagos digitales.<\/p>\n<p>Con su enfoque innovador y su capacidad para conectar el ecosistema cripto con las finanzas tradicionales, Ethena est\u00e1 en una posici\u00f3n privilegiada para liderar la evoluci\u00f3n de las finanzas globales en 2025. Su compromiso con la innovaci\u00f3n y la accesibilidad refuerza su ambici\u00f3n de convertirse en un verdadero neobanco global.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/ceo-de-mara-recomienda-adquirir-bitcoin\/\">CEO de MARA recomienda adquirir Bitcoin<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ethena, uno de los protocolos de stablecoins sint\u00e9ticas m\u00e1s innovadores del mercado, tiene grandes planes para 2025. La empresa ha anunciado recientemente su intenci\u00f3n de transformarse en un neobanco global, combinando las ventajas de la tecnolog\u00eda blockchain con soluciones financieras tradicionales. Con esta estrategia, Ethena busca competir directamente con las instituciones financieras tradicionales y ofrecer [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":8283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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