{"id":24301,"date":"2025-11-05T18:00:21","date_gmt":"2025-11-05T18:00:21","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=24301"},"modified":"2025-11-05T18:08:15","modified_gmt":"2025-11-05T18:08:15","slug":"ferrari-lanza-criptomoneda-499p-exclusiva-para-subasta-de-un-coche-historico","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/ferrari-lanza-criptomoneda-499p-exclusiva-para-subasta-de-un-coche-historico\/","title":{"rendered":"Ferrari lanza criptomoneda \u2018499P\u2019 exclusiva para subasta de un coche hist\u00f3rico"},"content":{"rendered":"<p><strong>Ferrari<\/strong>, el fabricante italiano que durante d\u00e9cadas ha simbolizado la excelencia automotriz y la exclusividad, <strong>anunci\u00f3 hoy una audaz incursi\u00f3n en el mundo de las criptomonedas con el lanzamiento del \u201cToken Ferrari 499P\u201d<\/strong>. La iniciativa permitir\u00e1 que un grupo selecto de 100<strong> clientes participe en la subasta del chasis #03 del Ferrari 499P<\/strong>, el veh\u00edculo que obtuvo tres victorias consecutivas en las 24 Horas de Le Mans entre 2023 y 2025.<\/p>\n<p>Desarrollado en asociaci\u00f3n con la fintech italiana Conio, especializada en la custodia de criptoactivos,<strong> el token funcionar\u00e1 como una credencial de acceso al \u201cHyperclub\u201d<\/strong>, una comunidad digital exclusiva para los participantes de la subasta. Cada token representa el <strong>derecho a pujar por el veh\u00edculo hist\u00f3rico<\/strong>, con transacciones realizadas \u00fanicamente entre los poseedores de los activos digitales.<\/p>\n<blockquote><p>\u201cSe trata de fortalecer el sentido de pertenencia entre nuestros clientes m\u00e1s fieles\u201d, explic\u00f3 Enrico Galliera, Director de Marketing y Comercial de Ferrari, en una entrevista exclusiva con Reuters.<\/p><\/blockquote>\n<p>El anuncio de Ferrari, sin embargo, no ocurre en terreno desconocido y recuerda a iniciativas similares que fracasaron en los \u00faltimos a\u00f1os. En 2022,<strong> Starbucks lanz\u00f3 su programa de NFTs, llamado \u201cOdyssey\u201d, con gran expectativa<\/strong>. No obstante, <strong>el proyecto fue descontinuado 18 meses despu\u00e9s<\/strong>, sin ofrecer demasiados detalles sobre la decisi\u00f3n.<\/p>\n<p>Tambi\u00e9n en 2022, <strong>el colapso del exchange de criptomonedas FTX puso fin de manera abrupta y pol\u00e9mica a su contrato de naming rights con la arena del Miami Heat<\/strong>, afectando la relaci\u00f3n entre el deporte y el sector cripto.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a style=\"font-size: 16px\" href=\"https:\/\/www.criptofacil.com\/es\/mientras-las-memecoins-tradicionales-se-desploman-maxi-doge-gana-fuerza-con-una-preventa-de-usd-4-millones\/\">Mientras las memecoins tradicionales se desploman, Maxi Doge gana fuerza con una preventa de USD 4 millones<\/a><\/li>\n<\/ul>\n<h2>Criptomoneda de Ferrari<\/h2>\n<p>No obstante, el enfoque de Ferrari difiere en cuanto al p\u00fablico objetivo del proyecto. Mientras que otras iniciativas buscaban la <strong>masificaci\u00f3n<\/strong>, el Hyperclub est\u00e1 limitado a cien participantes seleccionados, todos clientes de alto nivel de la marca. <strong>El activo subastado \u2014un coche de carreras original\u2014 posee un valor intr\u00ednseco independiente del token.<\/strong><\/p>\n<blockquote><p>\u201cEl potencial de desarrollo es enorme\u201d, afirm\u00f3 Davide Rallo, estratega jefe de fintech y arquitecto del proyecto en Conio.<\/p><\/blockquote>\n<p>La relaci\u00f3n entre los superdeportivos y las criptomonedas se remonta al meme \u201cWhen Lambo?\u201d de 2018, que<strong> ironizaba sobre el sue\u00f1o de todo inversor cripto de alg\u00fan d\u00eda adquirir un Lamborghini.<\/strong> Sitios especializados incluso llegaron a crear calculadoras que mostraban cu\u00e1ntos Bitcoin se necesitaban para comprar cada modelo.<\/p>\n<p><strong>Ferrari ahora eleva esa conexi\u00f3n a un nivel institucional, utilizando la tecnolog\u00eda blockchain no como un fin<\/strong>, sino como un medio para crear experiencias de propiedad exclusivas. La iniciativa coincide con el lanzamiento del primer veh\u00edculo totalmente el\u00e9ctrico de la marca, mostrando su estrategia dual de innovar tecnol\u00f3gicamente mientras preserva su legado hist\u00f3rico.<\/p>\n<ul>\n<li>Lee tambi\u00e9n:<em>\u00a0<\/em><a href=\"https:\/\/www.criptofacil.com\/es\/precio-bitcoin-hoy-05-11-2025\/\">Bitcoin hoy 05\/11\/2025: tras una ca\u00edda hist\u00f3rica, BTC intenta mantenerse por encima de los USD 100.000<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari, el fabricante italiano que durante d\u00e9cadas ha simbolizado la excelencia automotriz y la exclusividad, anunci\u00f3 hoy una audaz incursi\u00f3n en el mundo de las criptomonedas con el lanzamiento del \u201cToken Ferrari 499P\u201d. La iniciativa permitir\u00e1 que un grupo selecto de 100 clientes participe en la subasta del chasis #03 del Ferrari 499P, el veh\u00edculo [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":24302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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