{"id":21968,"date":"2025-09-19T22:00:25","date_gmt":"2025-09-19T22:00:25","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=21968"},"modified":"2025-09-19T17:39:18","modified_gmt":"2025-09-19T17:39:18","slug":"nubank-busca-integrar-stablecoins-en-tarjetas-de-credito","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/nubank-busca-integrar-stablecoins-en-tarjetas-de-credito\/","title":{"rendered":"Nubank busca integrar stablecoins en tarjetas de cr\u00e9dito"},"content":{"rendered":"<p><strong>Nubank<\/strong> estudia la posibilidad de integrar <strong>stablecoins<\/strong> vinculadas al d\u00f3lar en sus tarjetas de cr\u00e9dito, creando un<strong> modelo in\u00e9dito<\/strong> en el sector bancario digital. La informaci\u00f3n fue revelada por el expresidente del <strong>Banco Central de Brasil<\/strong>, Roberto Campos Neto, durante su participaci\u00f3n en el evento Meridian 2025, organizado por la Fundaci\u00f3n Stellar.<\/p>\n<p>Actualmente, vicepresidente del banco, Campos Neto destac\u00f3 que l<strong>a tecnolog\u00eda blockchain puede ser el v\u00ednculo definitivo entre los activos digitales y los servicios financieros tradicionales.<\/strong><\/p>\n<p>Seg\u00fan Campos Neto, la iniciativa forma parte de un <strong>movimiento global<\/strong> que busca unir monedas digitales estables con sistemas bancarios tradicionales. En el caso de Nubank, la propuesta inicial incluye pruebas de <strong>pagos con stablecoins mediante tarjetas de cr\u00e9dito<\/strong>, una soluci\u00f3n que en el futuro podr\u00eda integrarse a otros productos del banco. Para el ejecutivo, este <strong>puente entre criptoactivos y finanzas tradicionales<\/strong> representa un camino inevitable para la evoluci\u00f3n del sector.<\/p>\n<p>Campos Neto se\u00f1al\u00f3 que la mayor parte de las stablecoins est\u00e1 vinculada al<strong> d\u00f3lar<\/strong>, lo que les otorga un<strong> peso geopol\u00edtico relevante<\/strong>. Explic\u00f3 que la paridad entre stablecoins y la moneda estadounidense genera una \u201cdemanda natural por bonos del Tesoro de EE.\u202fUU.\u201d, reforzando la influencia del pa\u00eds sobre el sistema financiero global.<\/p>\n<p>Por otra parte, algunos pa\u00edses europeos han comenzado a mostrar inter\u00e9s en impulsar <strong>stablecoins ligadas al euro<\/strong>, como forma de equilibrar la competencia monetaria.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/blockchain-plasma-lanzara-el-token-xpl-la-proxima-semana\/\">Blockchain Plasma lanzar\u00e1 el token XPL la pr\u00f3xima semana<\/a><\/li>\n<\/ul>\n<h2>Impacto en mercados emergentes<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-238478 size-full aligncenter\" src=\"https:\/\/www.criptofacil.com\/wp-content\/uploads\/2023\/03\/banco-central-roberto-campos-neto.jpg\" alt=\"\" width=\"750\" height=\"490\" \/><\/p>\n<p>Otro punto destacado fue el impacto de las stablecoins en <strong>mercados emergentes<\/strong>. Campos Neto afirm\u00f3 que econom\u00edas con monedas no convertibles o con mayor inestabilidad pol\u00edtica ven en estos activos una forma de protecci\u00f3n y acceso al d\u00f3lar. Para \u00e9l, la gran cuesti\u00f3n pendiente es si las stablecoins se usar\u00e1n mayoritariamente como <strong>medio de pago<\/strong> o como <strong>reserva de valor.<\/strong><\/p>\n<p>Datos recientes, seg\u00fan Campos Neto, muestran que muchos usuarios adquieren estos activos m\u00e1s para conservar riqueza que para transaccionar.<\/p>\n<p>Al hablar sobre el papel de la <strong>blockchain<\/strong>, Campos Neto afirm\u00f3 que la tecnolog\u00eda es esencial para unir el mundo digital y el sistema bancario tradicional. Uno de los mayores desaf\u00edos que enfrentan los bancos centrales hoy es el crecimiento de los activos digitales sin generar <strong>desintermediaci\u00f3n del cr\u00e9dito.<\/strong><\/p>\n<p>Encontrar <strong>soluciones que permitan a los bancos trabajar con tokens y operaciones de cr\u00e9dito<\/strong> basadas en ellos ser\u00e1 decisivo para el futuro del sector.<\/p>\n<p>Adem\u00e1s, Campos Neto destac\u00f3 que el \u00e9xito de las empresas financieras depender\u00e1 de dos factores clave: La capacidad de crear <strong>ecosistemas robustos<\/strong>, que ofrezcan a los clientes acceso a distintos productos y servicios, aumentando el costo de oportunidad para quienes queden fuera. Finalmente, la superioridad en <strong>inteligencia artificial<\/strong>, que permitir\u00e1 a bancos y fintechs escalar operaciones y ofrecer servicios de calidad a menores costos.<\/p>\n<p>Analizando la estrategia de <a href=\"https:\/\/nubank.com.br\/nu\/nubank-criptomoeda\">Nubank<\/a>, Campos Neto subray\u00f3 que el banco ya se encuentra entre los protagonistas en la integraci\u00f3n de finanzas digitales y tradicionales. Destac\u00f3 que instituciones como <strong>Nubank y Mercado Libre est\u00e1n construyendo plataformas que buscan ofrecer una experiencia completa a los clientes<\/strong>, garantizando competitividad en un escenario de r\u00e1pida transformaci\u00f3n tecnol\u00f3gica.<\/p>\n<ul>\n<li>Lee tambi\u00e9n:\u00a0<a href=\"https:\/\/www.criptofacil.com\/es\/prediccion-bnb-que-esperar-tras-el-nuevo-ath-por-encima-de-1-000-usd\/\">Predicci\u00f3n BNB: \u00bfqu\u00e9 esperar tras el nuevo ATH por encima de 1.000 USD?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nubank estudia la posibilidad de integrar stablecoins vinculadas al d\u00f3lar en sus tarjetas de cr\u00e9dito, creando un modelo in\u00e9dito en el sector bancario digital. La informaci\u00f3n fue revelada por el expresidente del Banco Central de Brasil, Roberto Campos Neto, durante su participaci\u00f3n en el evento Meridian 2025, organizado por la Fundaci\u00f3n Stellar. Actualmente, vicepresidente del [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":21969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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