{"id":20501,"date":"2025-08-24T11:00:58","date_gmt":"2025-08-24T11:00:58","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=20501"},"modified":"2025-08-22T19:53:42","modified_gmt":"2025-08-22T19:53:42","slug":"criptomonedas-en-el-futbol-patrocinios-alcanzan-565-millones-de-dolares-en-la-temporada-2024-25","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/criptomonedas-en-el-futbol-patrocinios-alcanzan-565-millones-de-dolares-en-la-temporada-2024-25\/","title":{"rendered":"Criptomonedas en el f\u00fatbol: patrocinios alcanzan 565 millones de d\u00f3lares en la temporada 2024\/25"},"content":{"rendered":"<p>El <strong>uso de criptomonedas en el f\u00fatbol global<\/strong> sigue en expansi\u00f3n y <strong>alcanz\u00f3 los 565 millones de d\u00f3lares (\u2248533 millones de euros) en patrocinios durante la temporada 2024\/25.<\/strong><\/p>\n<p>Seg\u00fan un informe de<a href=\"https:\/\/b2binpay.com\/en\/news\/crypto-becomes-an-integral-part-of-sports-growth-and-trends\"> B2Binpay<\/a>, esta cifra representa un <strong>crecimiento del 20% respecto al a\u00f1o anterior<\/strong>, se\u00f1alando el fortalecimiento de la presencia de las criptomonedas en el deporte.<\/p>\n<p>Este movimiento acompa\u00f1a la evoluci\u00f3n del sector de finanzas descentralizadas (DeFi), cuyo <strong>valor total bloqueado (TVL) aument\u00f3 de 61 mil millones de d\u00f3lares (\u224857,7 mil millones de euros) en enero de 2024 a 164 mil millones de d\u00f3lares (\u2248155 mil millones de euros) en la actualidad.<\/strong> Adem\u00e1s, los fan tokens de clubes de f\u00fatbol alcanzaron un <strong>valor de mercado de 1,42 mil millones de d\u00f3lares<\/strong> (\u22481,34 mil millones de euros), seg\u00fan datos de <a href=\"https:\/\/www.coingecko.com\/\">CoinGecko.<\/a><\/p>\n<p>De acuerdo con Andrea Morando, directora de asociaciones de Chiliz, blockchain enfocada en el sector deportivo, el papel de las <strong>criptomonedas en el deporte<\/strong> ha cambiado desde el ciclo alcista de 2020\u20132021. Actualmente, las asociaciones est\u00e1n m\u00e1s centradas en los <strong>beneficios pr\u00e1cticos de la tecnolog\u00eda blockchain, en lugar de acciones de marketing de corto plazo.<\/strong><\/p>\n<p>Entre los principales factores que impulsan la conexi\u00f3n entre cripto y f\u00fatbol se encuentran<strong> pagos m\u00e1s r\u00e1pidos para transferencias de jugadores y salarios, tokens para aficionados, NFTs y juegos basados en blockchain<\/strong> que permiten participaci\u00f3n en gobernanza, recompensas y acceso a experiencias exclusivas.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/etfs-de-blackrock-venden-mas-de-us-350-millones-en-bitcoin-y-ethereum\/\">ETFs de BlackRock venden m\u00e1s de US$ 350 millones en Bitcoin y Ethereum<\/a><\/li>\n<\/ul>\n<h2>Criptomonedas y f\u00fatbol<\/h2>\n<p>El informe destaca que tanto el f\u00fatbol como las criptomonedas comparten una <strong>filosof\u00eda comunitaria y descentralizada<\/strong>, acercando a los aficionados y clubes a trav\u00e9s de nuevas formas de interacci\u00f3n.<\/p>\n<p>Desde 2018, el sector ya acumula ejemplos de integraci\u00f3n. El <strong>Harunustaspor<\/strong>, de Turqu\u00eda, realiz\u00f3 parte de una transferencia en cripto; el espa\u00f1ol <strong>David Barral<\/strong> fue el primer jugador transferido totalmente mediante criptomoneda, en 2021; y el S\u00e3o Paulo FC complet\u00f3 una transferencia de<strong> 6 millones de d\u00f3lare<\/strong>s (\u22485,7 millones de euros) usando la stablecoin USDC en 2022.<\/p>\n<p>Nuevas asociaciones tambi\u00e9n refuerzan la tendencia. <strong>Bitpanda<\/strong>, por ejemplo, cerr\u00f3 un acuerdo con el <strong>Arsenal FC<\/strong> como socio oficial de negociaci\u00f3n de criptoactivos. Mientras tanto, la <strong>FIFA<\/strong> anunci\u00f3 en mayo una colaboraci\u00f3n con <strong>Avalanche<\/strong> para crear su propia blockchain y desarrollar juegos digitales en el sector.<\/p>\n<p>En paralelo, la <strong>Asociaci\u00f3n de F\u00fatbol de Argentina (AFA)<\/strong> firm\u00f3 contrato con Win Investments para tokenizar los derechos de formaci\u00f3n de jugadores.<\/p>\n<p>Seg\u00fan B2Binpay, se espera que la<strong> integraci\u00f3n entre cripto y f\u00fatbol contin\u00fae creciendo<\/strong>, ampliando el papel de la tecnolog\u00eda blockchain en contratos, participaci\u00f3n de los aficionados y operaciones financieras dentro del deporte.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/mayor-tenedora-corporativa-de-bnb-pierde-cotizacion-en-nasdaq-y-sus-acciones-caen-97\/\">Mayor tenedora corporativa de BNB pierde cotizaci\u00f3n en Nasdaq y sus acciones caen 97%<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El uso de criptomonedas en el f\u00fatbol global sigue en expansi\u00f3n y alcanz\u00f3 los 565 millones de d\u00f3lares (\u2248533 millones de euros) en patrocinios durante la temporada 2024\/25. Seg\u00fan un informe de B2Binpay, esta cifra representa un crecimiento del 20% respecto al a\u00f1o anterior, se\u00f1alando el fortalecimiento de la presencia de las criptomonedas en el [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":20502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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