{"id":14402,"date":"2025-04-30T18:00:11","date_gmt":"2025-04-30T18:00:11","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=14402"},"modified":"2025-04-30T16:11:51","modified_gmt":"2025-04-30T16:11:51","slug":"itau-asesorara-a-una-nueva-empresa-latinoamericana-enfocada-en-bitcoin","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/itau-asesorara-a-una-nueva-empresa-latinoamericana-enfocada-en-bitcoin\/","title":{"rendered":"Ita\u00fa asesorar\u00e1 a una nueva empresa latinoamericana enfocada en Bitcoin"},"content":{"rendered":"<p><strong>Ita\u00fa Unibanco, el mayor banco privado de Am\u00e9rica Latina, participar\u00e1 como asesor financiero en un ambicioso proyecto empresarial centrado exclusivamente en Bitcoin.<\/strong> La iniciativa ser\u00e1 liderada por \u201cOranje\u201d, una nueva compa\u00f1\u00eda brasile\u00f1a que planea replicar, a escala regional, la <strong>estrategia de Tesorer\u00eda de Bitcoin<\/strong> que populariz\u00f3 la firma estadounidense Strategy, presidida por Michael Saylor.<\/p>\n<p>Seg\u00fan informaci\u00f3n divulgada por medios locales, <strong>Oranje tiene como objetivo inicial recaudar aproximadamente 1.200 millones de reales \u2014alrededor de 210 millones de d\u00f3lares\u2014 para adquirir<a href=\"https:\/\/www.criptofacil.com\/es\/todo-sobre\/bitcoin\/\"> BTC<\/a><\/strong>. El plan busca posicionar a la empresa como un actor relevante en el ecosistema institucional de criptoactivos en Brasil y preparar el camino hacia una futura oferta p\u00fablica inicial (IPO).<\/p>\n<p>El objetivo declarado es <strong>conformar una reserva significativa de BTC<\/strong> a trav\u00e9s de rondas de financiamiento, emisi\u00f3n de deuda y otros instrumentos de mercado. Si se alcanzan las metas previstas, <strong>se proyecta un retorno de hasta el 45% sobre el capital invertido<\/strong> en bitcoin durante el primer a\u00f1o, cifra que depender\u00e1 de la evoluci\u00f3n del mercado y del ritmo de acumulaci\u00f3n.<\/p>\n<p>Este enfoque sigue <strong>una l\u00f3gica similar a la utilizada por <a href=\"https:\/\/www.criptofacil.com\/es\/todo-sobre\/Strategy\/\">Strategy<\/a><\/strong>, que en los \u00faltimos meses reforz\u00f3 su portafolio de BTC mediante la venta de acciones y emisiones de deuda. Solo en 2024, la firma estadounidense <strong>incorpor\u00f3 m\u00e1s de 33.000 bitcoins a su balance<\/strong>, marcando una tendencia de institucionalizaci\u00f3n del activo digital.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/memecoin-se-dispara-un-500-en-8-horas-por-especulacion-tras-anuncio-de-binance\/\">Memecoin se dispara un 500% en 8 horas por especulaci\u00f3n tras anuncio de Binance<\/a><\/li>\n<\/ul>\n<h2>Ita\u00fa tambi\u00e9n apuesta al ecosistema cripto<\/h2>\n<p>La implicaci\u00f3n de<strong> Ita\u00fa<\/strong> en el proyecto no representa un caso aislado. En paralelo, <strong>el banco ha mostrado inter\u00e9s en desarrollar productos vinculados al mercado de criptoactivos<\/strong>. A comienzos de abril, por ejemplo, su director de activos digitales, Guto Antunes, se\u00f1al\u00f3 que la entidad estudia la <strong><a href=\"https:\/\/www.criptofacil.com\/es\/banco-itau-defiende-las-stablecoins-y-la-autocustodia-de-criptomonedas\/\">posibilidad de lanzar una stablecoin propia<\/a>.<\/strong> Seg\u00fan explic\u00f3, redes basadas en blockchain podr\u00edan ofrecer ventajas significativas para la liquidaci\u00f3n de pagos y operaciones financieras, especialmente si el marco regulatorio del Banco Central lo permite.<\/p>\n<p>Por otro lado, <strong>el ecosistema de activos digitales en Brasil contin\u00faa expandi\u00e9ndose<\/strong>. La semana pasada se lanz\u00f3 el XRPH11, el <strong>primer ETF de XRP en la Bolsa de Valores de Brasil (B3)<\/strong>, gestionado por Genial Investimentos en asociaci\u00f3n con Hashdex. Esto refuerza la hip\u00f3tesis de que los inversores institucionales est\u00e1n diversificando su exposici\u00f3n a diferentes criptomonedas, m\u00e1s all\u00e1 del bitcoin.<\/p>\n<p>En ese contexto, la propuesta de<strong> Oranje surge como una alternativa directa a los ETFs disponibles en el pa\u00eds<\/strong>. A diferencia de los fondos cotizados, su estructura busca <strong>integrar a Bitcoin como reserva de valor<\/strong> dentro del balance corporativo, con una gesti\u00f3n activa del activo y una mirada de largo plazo.<\/p>\n<ul>\n<li>Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/bitcoin-hoy-30-04-2025-etfs-reanudan-entradas-y-btc-apunta-a-los-96-000-usd\/\">Bitcoin Hoy, 30\/04\/2025: ETFs reanudan entradas y BTC apunta a los 96.000 USD<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ita\u00fa Unibanco, el mayor banco privado de Am\u00e9rica Latina, participar\u00e1 como asesor financiero en un ambicioso proyecto empresarial centrado exclusivamente en Bitcoin. La iniciativa ser\u00e1 liderada por \u201cOranje\u201d, una nueva compa\u00f1\u00eda brasile\u00f1a que planea replicar, a escala regional, la estrategia de Tesorer\u00eda de Bitcoin que populariz\u00f3 la firma estadounidense Strategy, presidida por Michael Saylor. Seg\u00fan [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":14403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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