{"id":13514,"date":"2025-04-16T09:00:56","date_gmt":"2025-04-16T09:00:56","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=13514"},"modified":"2025-04-15T16:31:01","modified_gmt":"2025-04-15T16:31:01","slug":"google-aplicara-las-normas-mica-a-los-criptoanuncios-en-europa","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/google-aplicara-las-normas-mica-a-los-criptoanuncios-en-europa\/","title":{"rendered":"Google aplicar\u00e1 las normas MiCA a los criptoanuncios en Europa"},"content":{"rendered":"<p>La empresa <a href=\"https:\/\/www.criptofacil.com\/es\/google-ayuda-a-corea-del-sur-a-bloquear-exchanges-de-criptomonedas\/\">Google<\/a> comenzar&aacute; a aplicar pol&iacute;ticas publicitarias estrictas para los servicios de criptomonedas en <a href=\"https:\/\/www.criptofacil.com\/es\/kraken-y-mastercard-lanzan-tarjeta-de-debito-para-europa-y-reino-unido\/\">Europa<\/a>. Estas estar&aacute;n regidas bajo el nuevo reglamento MiCA, que entr&oacute; en vigencia en diciembre de 2024.<\/p>\n<p>A partir del 23 de abril, los&nbsp;<a href=\"https:\/\/www.criptofacil.com\/es\/exchange-criptomonedas\/criptomonedas-principiantes\/\">exchanges de criptomonedas&nbsp;<\/a>y los monederos de criptomonedas que se anuncien en Europa deber&aacute;n contar con una <a href=\"https:\/\/www.criptofacil.com\/es\/dos-exchanges-obtienen-licencias-completas-bajo-el-reglamento-mica-en-la-union-europea\/\">licencia en virtud del marco europeo MiCA<\/a> o de la normativa sobre proveedores de servicios de criptoactivos (CASP).<\/p>\n<p>Asimismo, los anunciantes de criptomonedas en Google tambi&eacute;n tendr&aacute;n que cumplir &laquo;requisitos legales locales&raquo;, incluidas &laquo;restricciones o requisitos a nivel nacional m&aacute;s all&aacute; de MiCA&raquo; y estar &laquo;certificados por Google&raquo;.<\/p>\n<p>Cabe destacar que la pol&iacute;tica no afectar&aacute; de manera inmediata, sino que habr&aacute; un plazo de siete d&iacute;as desde la primera notificaci&oacute;n antes de cualquier suspensi&oacute;n de la cuenta.<\/p>\n<ul>\n<li>Lee tambi&eacute;n: <a href=\"https:\/\/www.criptofacil.com\/es\/solana-cae-un-60-desde-su-ath-preventa-de-solaxy-alcanza-los-us-30-millones-layer-2-puede-revitalizar-el-ecosistema\/\">Solana cae un 60% desde su ATH, preventa de Solaxy alcanza los US$ 30 millones: &iquest;Layer 2 puede revitalizar el ecosistema?<\/a><\/li>\n<\/ul>\n<h2>Rechazo a la pol&iacute;tica de Google<\/h2>\n<p>Los nuevos requisitos de publicidad de criptomonedas de Google presentan un &laquo;arma de doble filo&raquo; para la regulaci&oacute;n de criptomonedas, seg&uacute;n el director jur&iacute;dico de <a href=\"https:\/\/www.criptofacil.com\/es\/visit\/bitget\" rel=\"nofollow\" target=\"_blank\">Bitget<\/a>, Hon Ng. &laquo;Por un lado, las normas MiCA mejoran la protecci&oacute;n de los inversores al filtrar a los actores no regulados. Sin embargo, esta <a href=\"https:\/\/www.criptofacil.com\/es\/la-sec-reduce-su-equipo-de-supervision-de-criptomonedas\/\">pol&iacute;tica puede llegar a ser excesivamente restrictiva,<\/a> sin aplicaci&oacute;n flexible&raquo;, agreg&oacute;.<\/p>\n<p>Ng tambi&eacute;n a&ntilde;adi&oacute; que el per&iacute;odo de transici&oacute;n de Google para las licencias nacionales var&iacute;a seg&uacute;n el pa&iacute;s, por lo que puede crear &laquo;brechas temporales en la aplicaci&oacute;n&raquo;, e incluso mayores desaf&iacute;os en torno a los costos de cumplimiento.<\/p>\n<blockquote><p>&laquo;Los exchanges m&aacute;s peque&ntilde;os pueden tener dificultades con los requisitos de capital de MiCA (15.000-150.000 euros) o con el obst&aacute;culo burocr&aacute;tico de la doble certificaci&oacute;n (tanto de Google como de los reguladores locales). Estas medidas son positivas para la confianza, pero necesitan flexibilidad para no ahogar la innovaci&oacute;n&raquo;, remarc&oacute;.<\/p><\/blockquote>\n<p>Por otro lado, el asesor general de la red descentralizada <a href=\"https:\/\/www.criptofacil.com\/es\/ethereum-recupera-su-posicion-como-blockchain-lider-y-supera-a-solana\/\">blockchain<\/a> de capa 3 Orbs, Mattan Erder, discrepa totalmente de esta nueva normativa. Seg&uacute;n Erder, estas actualizaciones pueden estar m&aacute;s orientadas a &laquo;proteger a Google de la responsabilidad que a <a href=\"https:\/\/www.criptofacil.com\/es\/bitcoin-gana-fuerza-en-america-latina-descubre-como-proteger-tus-activos-con-best-wall\/\">proteger a los propios inversores<\/a>&laquo;.<\/p>\n<blockquote><p>&laquo;Cualquier impacto de este cambio en la pol&iacute;tica de Google es posterior a las propias regulaciones. Si el registro MiCA o CASP resulta ser oneroso, costoso y solo accesible para los grandes jugadores, entonces los jugadores m&aacute;s peque&ntilde;os tendr&aacute;n muchas dificultades para competir en estas jurisdicciones&raquo;, ultim&oacute;.<\/p><\/blockquote>\n<ul>\n<li>Lee tambi&eacute;n: <a href=\"https:\/\/www.criptofacil.com\/es\/rally-de-altcoins-nuevas-criptomonedas-podrian-subir-impulsadas-por-xrp-ada-y-sol\/\">Rally de altcoins: nuevas criptomonedas podr&iacute;an subir impulsadas por XRP, ADA y SOL<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La empresa Google comenzar&aacute; a aplicar pol&iacute;ticas publicitarias estrictas para los servicios de criptomonedas en Europa. Estas estar&aacute;n regidas bajo el nuevo reglamento MiCA, que entr&oacute; en vigencia en diciembre de 2024. A partir del 23 de abril, los&nbsp;exchanges de criptomonedas&nbsp;y los monederos de criptomonedas que se anuncien en Europa deber&aacute;n contar con una licencia [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":13564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[1973,1998,1851,1815,1758],"class_list":["post-13514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-europa","tag-google","tag-mica","tag-regulacion","tag-titular"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google aplicar\u00e1 las normas MiCA a los criptoanuncios en Europa<\/title>\n<meta name=\"description\" content=\"A partir del 23 de abril, los\u00a0exchanges\u00a0y los monederos de activos que se anuncien en Europa deber\u00e1n tener una licencia autorizada por MiCA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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