{"id":11263,"date":"2025-03-06T20:00:01","date_gmt":"2025-03-06T20:00:01","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=11263"},"modified":"2025-03-06T18:07:08","modified_gmt":"2025-03-06T18:07:08","slug":"fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/","title":{"rendered":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin"},"content":{"rendered":"<p data-start=\"52\" data-end=\"392\">M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (6) la compra de Bitcoin con el 10% de su caja, sumando una inversi\u00f3n total de <strong data-start=\"193\" data-end=\"220\">4,1 millones de d\u00f3lares<\/strong>. Con esta decisi\u00f3n, la compa\u00f1\u00eda sigue los pasos de <strong data-start=\"272\" data-end=\"284\">Strategy<\/strong>, la gigante estadounidense que acumul\u00f3 miles de millones en Bitcoin y vio su valor de mercado dispararse.<\/p>\n<p data-start=\"394\" data-end=\"667\">Seg\u00fan la informaci\u00f3n disponible, M\u00e9liuz adquiri\u00f3 <strong data-start=\"443\" data-end=\"456\">45,72 BTC<\/strong>, pagando un precio medio de <strong data-start=\"485\" data-end=\"514\">90.296 d\u00f3lares por unidad<\/strong>. Con este movimiento, la empresa se convierte en la primera compa\u00f1\u00eda brasile\u00f1a que cotiza en bolsa en realizar una inversi\u00f3n significativa en Bitcoin.<\/p>\n<p data-start=\"669\" data-end=\"987\">Para gestionar esta nueva estrategia, M\u00e9liuz cre\u00f3 un <strong data-start=\"722\" data-end=\"755\">comit\u00e9 estrat\u00e9gico de Bitcoin<\/strong>, encargado de evaluar la viabilidad de aumentar su asignaci\u00f3n en la criptomoneda y de definir directrices para el futuro. Se espera que la empresa publique un informe inicial sobre esta estrategia en un plazo de <strong data-start=\"968\" data-end=\"984\">45 a 60 d\u00edas<\/strong>.<\/p>\n<p data-start=\"989\" data-end=\"1113\">De acuerdo con el presidente del consejo de M\u00e9liuz, <strong data-start=\"1041\" data-end=\"1058\">Israel Salmen<\/strong>, esta decisi\u00f3n responde a una visi\u00f3n de largo plazo:<\/p>\n<blockquote data-start=\"1115\" data-end=\"1218\">\n<p data-start=\"1117\" data-end=\"1218\">\u00abEl Bitcoin representa una alternativa m\u00e1s inteligente para la aplicaci\u00f3n de nuestra caja\u00bb, afirm\u00f3.<\/p>\n<\/blockquote>\n<p data-start=\"1220\" data-end=\"1364\">Tambi\u00e9n destac\u00f3 que la empresa <strong data-start=\"1251\" data-end=\"1306\">no tiene intenci\u00f3n de vender los Bitcoin adquiridos<\/strong>, sino de conservarlos para generar valor con el tiempo.<\/p>\n<figure id=\"attachment_311492\" aria-describedby=\"caption-attachment-311492\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-311492 size-full\" src=\"https:\/\/www.criptofacil.com\/wp-content\/uploads\/2025\/03\/Captura-de-tela-2025-03-06-102420.png\" alt=\"Bitcoin M\u00e9liuz\" width=\"564\" height=\"510\" \/><figcaption id=\"caption-attachment-311492\" class=\"wp-caption-text\"><a href=\"https:\/\/x.com\/BrazilJournal\/status\/1897613170149093519?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\">Brazil Journal \/ X<\/a><\/figcaption><\/figure>\n<ul>\n<li style=\"text-align: left\">Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/mt-gox-mueve-11-833-bitcoins-y-reaviva-temores-sobre-el-impacto-en-el-mercado\/\">Mt. Gox mueve 11.833 Bitcoins y reaviva temores sobre el impacto en el mercado<\/a><\/li>\n<\/ul>\n<h2 data-start=\"1406\" data-end=\"1454\">M\u00e9liuz ve el Bitcoin como reserva de valor<\/h2>\n<p data-start=\"1456\" data-end=\"1740\">Antes de esta compra, M\u00e9liuz ya ten\u00eda experiencia en el sector de criptomonedas. La empresa utilizaba, por ejemplo, la tecnolog\u00eda de <strong data-start=\"1589\" data-end=\"1597\">Liqi<\/strong> para realizar operaciones en este segmento. Ahora, su apuesta por Bitcoin se consolida como parte de su estrategia financiera a largo plazo.<\/p>\n<p data-start=\"1742\" data-end=\"2100\">La decisi\u00f3n de M\u00e9liuz estuvo inspirada en la trayectoria de <strong data-start=\"1802\" data-end=\"1814\">Strategy<\/strong>, una empresa estadounidense que comenz\u00f3 a comprar Bitcoin en 2020. Bajo el liderazgo de <strong data-start=\"1903\" data-end=\"1921\">Michael Saylor<\/strong>, su valor de mercado pas\u00f3 de <strong data-start=\"1951\" data-end=\"2007\">500 millones de d\u00f3lares a 77 mil millones de d\u00f3lares<\/strong>. Actualmente, Strategy posee <strong data-start=\"2037\" data-end=\"2052\">499.000 BTC<\/strong>, valorados en <strong data-start=\"2067\" data-end=\"2097\">45 mil millones de d\u00f3lares<\/strong>.<\/p>\n<p data-start=\"2102\" data-end=\"2349\">Otro ejemplo es <strong data-start=\"2118\" data-end=\"2127\">Tesla<\/strong>, que mantiene <strong data-start=\"2142\" data-end=\"2156\">11.500 BTC<\/strong>, con un valor total superior a <strong data-start=\"2188\" data-end=\"2217\">1.000 millones de d\u00f3lares<\/strong>. La adopci\u00f3n institucional de Bitcoin sigue en aumento, y varias empresas latinoamericanas han comenzado a seguir esta tendencia.<\/p>\n<p data-start=\"2351\" data-end=\"2718\">El movimiento de M\u00e9liuz se produce en un momento en el que las acciones de la empresa han perdido liquidez en la bolsa. En 2021, la compa\u00f1\u00eda lleg\u00f3 a valer <strong data-start=\"2506\" data-end=\"2533\">1.200 millones de euros<\/strong>, con una liquidez diaria de <strong data-start=\"2562\" data-end=\"2586\">50 millones de euros<\/strong>. Actualmente, su valor de mercado cay\u00f3 a <strong data-start=\"2628\" data-end=\"2652\">54 millones de euros<\/strong>, y su liquidez diaria promedio no supera los <strong data-start=\"2698\" data-end=\"2715\">800.000 euros<\/strong>.<\/p>\n<p data-start=\"2720\" data-end=\"3039\">Salmen reconoci\u00f3 esta situaci\u00f3n, pero conf\u00eda en que la apuesta por Bitcoin pueda reavivar el inter\u00e9s de los inversores. Cada vez m\u00e1s empresas en Brasil y Am\u00e9rica Latina est\u00e1n explorando el sector cripto, ya sea comprando Bitcoin como parte de su estrategia financiera o <strong data-start=\"2990\" data-end=\"3036\">ofreciendo servicios en el mercado digital<\/strong>.<\/p>\n<p data-start=\"3041\" data-end=\"3248\">Por ejemplo, en 2021 <strong data-start=\"3062\" data-end=\"3121\">Mercado Libre compr\u00f3 7,8 millones de d\u00f3lares en Bitcoin<\/strong>, mientras que en diciembre de 2024, <strong data-start=\"3158\" data-end=\"3245\">Banco do Brasil invirti\u00f3 1,59 millones de d\u00f3lares en el ETF de Bitcoin de BlackRock<\/strong>.<\/p>\n<ul>\n<li data-start=\"3041\" data-end=\"3248\">Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/axl-se-dispara-un-14-tras-el-anuncio-de-un-posible-etf-de-axelar\/\">AXL se dispara un 14% tras el anuncio de un posible ETF de Axelar<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (6) la compra de Bitcoin con el 10% de su caja, sumando una inversi\u00f3n total de 4,1 millones de d\u00f3lares. Con esta decisi\u00f3n, la compa\u00f1\u00eda sigue los pasos de Strategy, la gigante estadounidense que acumul\u00f3 miles de millones en Bitcoin y vio su valor de mercado [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":11264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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