{"id":11263,"date":"2025-03-06T20:00:01","date_gmt":"2025-03-06T20:00:01","guid":{"rendered":"https:\/\/www.criptofacil.com\/es\/?p=11263"},"modified":"2025-03-06T18:07:08","modified_gmt":"2025-03-06T18:07:08","slug":"fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin","status":"publish","type":"post","link":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/","title":{"rendered":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin"},"content":{"rendered":"<p data-start=\"52\" data-end=\"392\">M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (6) la compra de Bitcoin con el 10% de su caja, sumando una inversi\u00f3n total de <strong data-start=\"193\" data-end=\"220\">4,1 millones de d\u00f3lares<\/strong>. Con esta decisi\u00f3n, la compa\u00f1\u00eda sigue los pasos de <strong data-start=\"272\" data-end=\"284\">Strategy<\/strong>, la gigante estadounidense que acumul\u00f3 miles de millones en Bitcoin y vio su valor de mercado dispararse.<\/p>\n<p data-start=\"394\" data-end=\"667\">Seg\u00fan la informaci\u00f3n disponible, M\u00e9liuz adquiri\u00f3 <strong data-start=\"443\" data-end=\"456\">45,72 BTC<\/strong>, pagando un precio medio de <strong data-start=\"485\" data-end=\"514\">90.296 d\u00f3lares por unidad<\/strong>. Con este movimiento, la empresa se convierte en la primera compa\u00f1\u00eda brasile\u00f1a que cotiza en bolsa en realizar una inversi\u00f3n significativa en Bitcoin.<\/p>\n<p data-start=\"669\" data-end=\"987\">Para gestionar esta nueva estrategia, M\u00e9liuz cre\u00f3 un <strong data-start=\"722\" data-end=\"755\">comit\u00e9 estrat\u00e9gico de Bitcoin<\/strong>, encargado de evaluar la viabilidad de aumentar su asignaci\u00f3n en la criptomoneda y de definir directrices para el futuro. Se espera que la empresa publique un informe inicial sobre esta estrategia en un plazo de <strong data-start=\"968\" data-end=\"984\">45 a 60 d\u00edas<\/strong>.<\/p>\n<p data-start=\"989\" data-end=\"1113\">De acuerdo con el presidente del consejo de M\u00e9liuz, <strong data-start=\"1041\" data-end=\"1058\">Israel Salmen<\/strong>, esta decisi\u00f3n responde a una visi\u00f3n de largo plazo:<\/p>\n<blockquote data-start=\"1115\" data-end=\"1218\">\n<p data-start=\"1117\" data-end=\"1218\">\u00abEl Bitcoin representa una alternativa m\u00e1s inteligente para la aplicaci\u00f3n de nuestra caja\u00bb, afirm\u00f3.<\/p>\n<\/blockquote>\n<p data-start=\"1220\" data-end=\"1364\">Tambi\u00e9n destac\u00f3 que la empresa <strong data-start=\"1251\" data-end=\"1306\">no tiene intenci\u00f3n de vender los Bitcoin adquiridos<\/strong>, sino de conservarlos para generar valor con el tiempo.<\/p>\n<figure id=\"attachment_311492\" aria-describedby=\"caption-attachment-311492\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-311492 size-full\" src=\"https:\/\/www.criptofacil.com\/wp-content\/uploads\/2025\/03\/Captura-de-tela-2025-03-06-102420.png\" alt=\"Bitcoin M\u00e9liuz\" width=\"564\" height=\"510\" \/><figcaption id=\"caption-attachment-311492\" class=\"wp-caption-text\"><a href=\"https:\/\/x.com\/BrazilJournal\/status\/1897613170149093519?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet\">Brazil Journal \/ X<\/a><\/figcaption><\/figure>\n<ul>\n<li style=\"text-align: left\">Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/mt-gox-mueve-11-833-bitcoins-y-reaviva-temores-sobre-el-impacto-en-el-mercado\/\">Mt. Gox mueve 11.833 Bitcoins y reaviva temores sobre el impacto en el mercado<\/a><\/li>\n<\/ul>\n<h2 data-start=\"1406\" data-end=\"1454\">M\u00e9liuz ve el Bitcoin como reserva de valor<\/h2>\n<p data-start=\"1456\" data-end=\"1740\">Antes de esta compra, M\u00e9liuz ya ten\u00eda experiencia en el sector de criptomonedas. La empresa utilizaba, por ejemplo, la tecnolog\u00eda de <strong data-start=\"1589\" data-end=\"1597\">Liqi<\/strong> para realizar operaciones en este segmento. Ahora, su apuesta por Bitcoin se consolida como parte de su estrategia financiera a largo plazo.<\/p>\n<p data-start=\"1742\" data-end=\"2100\">La decisi\u00f3n de M\u00e9liuz estuvo inspirada en la trayectoria de <strong data-start=\"1802\" data-end=\"1814\">Strategy<\/strong>, una empresa estadounidense que comenz\u00f3 a comprar Bitcoin en 2020. Bajo el liderazgo de <strong data-start=\"1903\" data-end=\"1921\">Michael Saylor<\/strong>, su valor de mercado pas\u00f3 de <strong data-start=\"1951\" data-end=\"2007\">500 millones de d\u00f3lares a 77 mil millones de d\u00f3lares<\/strong>. Actualmente, Strategy posee <strong data-start=\"2037\" data-end=\"2052\">499.000 BTC<\/strong>, valorados en <strong data-start=\"2067\" data-end=\"2097\">45 mil millones de d\u00f3lares<\/strong>.<\/p>\n<p data-start=\"2102\" data-end=\"2349\">Otro ejemplo es <strong data-start=\"2118\" data-end=\"2127\">Tesla<\/strong>, que mantiene <strong data-start=\"2142\" data-end=\"2156\">11.500 BTC<\/strong>, con un valor total superior a <strong data-start=\"2188\" data-end=\"2217\">1.000 millones de d\u00f3lares<\/strong>. La adopci\u00f3n institucional de Bitcoin sigue en aumento, y varias empresas latinoamericanas han comenzado a seguir esta tendencia.<\/p>\n<p data-start=\"2351\" data-end=\"2718\">El movimiento de M\u00e9liuz se produce en un momento en el que las acciones de la empresa han perdido liquidez en la bolsa. En 2021, la compa\u00f1\u00eda lleg\u00f3 a valer <strong data-start=\"2506\" data-end=\"2533\">1.200 millones de euros<\/strong>, con una liquidez diaria de <strong data-start=\"2562\" data-end=\"2586\">50 millones de euros<\/strong>. Actualmente, su valor de mercado cay\u00f3 a <strong data-start=\"2628\" data-end=\"2652\">54 millones de euros<\/strong>, y su liquidez diaria promedio no supera los <strong data-start=\"2698\" data-end=\"2715\">800.000 euros<\/strong>.<\/p>\n<p data-start=\"2720\" data-end=\"3039\">Salmen reconoci\u00f3 esta situaci\u00f3n, pero conf\u00eda en que la apuesta por Bitcoin pueda reavivar el inter\u00e9s de los inversores. Cada vez m\u00e1s empresas en Brasil y Am\u00e9rica Latina est\u00e1n explorando el sector cripto, ya sea comprando Bitcoin como parte de su estrategia financiera o <strong data-start=\"2990\" data-end=\"3036\">ofreciendo servicios en el mercado digital<\/strong>.<\/p>\n<p data-start=\"3041\" data-end=\"3248\">Por ejemplo, en 2021 <strong data-start=\"3062\" data-end=\"3121\">Mercado Libre compr\u00f3 7,8 millones de d\u00f3lares en Bitcoin<\/strong>, mientras que en diciembre de 2024, <strong data-start=\"3158\" data-end=\"3245\">Banco do Brasil invirti\u00f3 1,59 millones de d\u00f3lares en el ETF de Bitcoin de BlackRock<\/strong>.<\/p>\n<ul>\n<li data-start=\"3041\" data-end=\"3248\">Lee tambi\u00e9n: <a href=\"https:\/\/www.criptofacil.com\/es\/axl-se-dispara-un-14-tras-el-anuncio-de-un-posible-etf-de-axelar\/\">AXL se dispara un 14% tras el anuncio de un posible ETF de Axelar<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (6) la compra de Bitcoin con el 10% de su caja, sumando una inversi\u00f3n total de 4,1 millones de d\u00f3lares. Con esta decisi\u00f3n, la compa\u00f1\u00eda sigue los pasos de Strategy, la gigante estadounidense que acumul\u00f3 miles de millones en Bitcoin y vio su valor de mercado [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":11264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[1872,1781,1810,1782,1806,2471,1758],"class_list":["post-11263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-america-latina","tag-bitcoin","tag-brasil","tag-btc","tag-fintechs","tag-reserva","tag-titular"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin<\/title>\n<meta name=\"description\" content=\"M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (06) la compra del 10% de su caja en Bitcoin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin\" \/>\n<meta property=\"og:description\" content=\"M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (06) la compra del 10% de su caja en Bitcoin.\" \/>\n<meta property=\"og:site_name\" content=\"CriptoF\u00e1cil Espa\u00f1ol\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/criptomoedasfacil\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T20:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/03\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cassio Gusson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@criptofacil\" \/>\n<meta name=\"twitter:site\" content=\"@criptofacil\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cassio Gusson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/\"},\"author\":{\"name\":\"Cassio Gusson\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#\\\/schema\\\/person\\\/2f9689f2b7291a5cceccd9685315d681\"},\"headline\":\"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin\",\"datePublished\":\"2025-03-06T20:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/\"},\"wordCount\":570,\"publisher\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg\",\"keywords\":[\"Am\u00e9rica Latina\",\"Bitcoin\",\"Brasil\",\"BTC\",\"Fintechs\",\"Reserva\",\"Titular\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/\",\"url\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/\",\"name\":\"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg\",\"datePublished\":\"2025-03-06T20:00:01+00:00\",\"description\":\"M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (06) la compra del 10% de su caja en Bitcoin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg\",\"contentUrl\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg\",\"width\":750,\"height\":490,\"caption\":\"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/\",\"name\":\"CriptoF\u00e1cil Espa\u00f1ol\",\"description\":\"Noticias sobre Bitcoin, Criptomonedas, DeFi, NFT, Web3 y Blockchain\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#organization\"},\"alternateName\":\"CriptoF\u00e1cil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#organization\",\"name\":\"CriptoF\u00e1cil\",\"url\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/logo-criptofacil.png\",\"contentUrl\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/logo-criptofacil.png\",\"width\":424,\"height\":104,\"caption\":\"CriptoF\u00e1cil\"},\"image\":{\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/criptomoedasfacil\",\"https:\\\/\\\/x.com\\\/criptofacil\",\"https:\\\/\\\/youtube.com\\\/channel\\\/UCak-HWmXEqeC3KOjTN9Fr-Q?si=lWaoQK8jh5CRg1qt\",\"https:\\\/\\\/www.instagram.com\\\/criptofacil\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/criptofacil\\\/\",\"https:\\\/\\\/t.me\\\/criptomoedasfacil\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/#\\\/schema\\\/person\\\/2f9689f2b7291a5cceccd9685315d681\",\"name\":\"Cassio Gusson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab0c8f1d9f613e8ae33731332feb0b1bc8860571d0d49118f9fe63403adc37cd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab0c8f1d9f613e8ae33731332feb0b1bc8860571d0d49118f9fe63403adc37cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab0c8f1d9f613e8ae33731332feb0b1bc8860571d0d49118f9fe63403adc37cd?s=96&d=mm&r=g\",\"caption\":\"Cassio Gusson\"},\"description\":\"C\u00e1ssio Gusson \u00e9 jornalista h\u00e1 mais de 20 anos com mais de 10 anos de experi\u00eancia no mercado de criptomoedas. \u00c9 formado em jornalismo pela FACCAMP e com p\u00f3s-gradua\u00e7\u00e3o em Globaliza\u00e7\u00e3o e Cultura. Ao longo de sua carreira entrevistou grandes personalidades como Adam Back, Bill Clinton, Henrique Meirelles, entre outros. Al\u00e9m de participar de importantes f\u00f3runs multilaterais como G20 e FMI. C\u00e1ssio migrou do poder p\u00fablico para o setor de blockchain e criptomoedas por acreditar no potencial transformador desta tecnologia para moldar o novo futuro da economia digital.\",\"sameAs\":[\"http:\\\/\\\/www.criptomoedasfacil.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/cassio-gusson-440ab7177\\\/\"],\"url\":\"https:\\\/\\\/www.criptofacil.com\\\/es\\\/author\\\/cassio-gusson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin","description":"M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (06) la compra del 10% de su caja en Bitcoin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/","og_locale":"es_ES","og_type":"article","og_title":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin","og_description":"M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (06) la compra del 10% de su caja en Bitcoin.","og_site_name":"CriptoF\u00e1cil Espa\u00f1ol","article_publisher":"https:\/\/www.facebook.com\/criptomoedasfacil","article_published_time":"2025-03-06T20:00:01+00:00","og_image":[{"width":750,"height":490,"url":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/03\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg","type":"image\/jpeg"}],"author":"Cassio Gusson","twitter_card":"summary_large_image","twitter_creator":"@criptofacil","twitter_site":"@criptofacil","twitter_misc":{"Written by":"Cassio Gusson","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#article","isPartOf":{"@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/"},"author":{"name":"Cassio Gusson","@id":"https:\/\/www.criptofacil.com\/es\/#\/schema\/person\/2f9689f2b7291a5cceccd9685315d681"},"headline":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin","datePublished":"2025-03-06T20:00:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/"},"wordCount":570,"publisher":{"@id":"https:\/\/www.criptofacil.com\/es\/#organization"},"image":{"@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/03\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg","keywords":["Am\u00e9rica Latina","Bitcoin","Brasil","BTC","Fintechs","Reserva","Titular"],"articleSection":["Noticias"],"inLanguage":"es","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.criptofacil.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/","url":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/","name":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin","isPartOf":{"@id":"https:\/\/www.criptofacil.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#primaryimage"},"image":{"@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/03\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg","datePublished":"2025-03-06T20:00:01+00:00","description":"M\u00e9liuz, la empresa brasile\u00f1a de cashback, anunci\u00f3 este jueves (06) la compra del 10% de su caja en Bitcoin.","breadcrumb":{"@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#primaryimage","url":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/03\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg","contentUrl":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/03\/meliuz-compra-banco-de-criptomoedas-alter-por-26-milhoes.jpg","width":750,"height":490,"caption":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criptofacil.com\/es\/fintech-brasilena-meliuz-invierte-el-10-de-su-caja-en-bitcoin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.criptofacil.com\/es\/"},{"@type":"ListItem","position":2,"name":"Fintech brasile\u00f1a M\u00e9liuz invierte el 10% de su caja en Bitcoin"}]},{"@type":"WebSite","@id":"https:\/\/www.criptofacil.com\/es\/#website","url":"https:\/\/www.criptofacil.com\/es\/","name":"CriptoF\u00e1cil Espa\u00f1ol","description":"Noticias sobre Bitcoin, Criptomonedas, DeFi, NFT, Web3 y Blockchain","publisher":{"@id":"https:\/\/www.criptofacil.com\/es\/#organization"},"alternateName":"CriptoF\u00e1cil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criptofacil.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.criptofacil.com\/es\/#organization","name":"CriptoF\u00e1cil","url":"https:\/\/www.criptofacil.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.criptofacil.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/07\/logo-criptofacil.png","contentUrl":"https:\/\/www.criptofacil.com\/es\/wp-content\/uploads\/sites\/2\/2025\/07\/logo-criptofacil.png","width":424,"height":104,"caption":"CriptoF\u00e1cil"},"image":{"@id":"https:\/\/www.criptofacil.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/criptomoedasfacil","https:\/\/x.com\/criptofacil","https:\/\/youtube.com\/channel\/UCak-HWmXEqeC3KOjTN9Fr-Q?si=lWaoQK8jh5CRg1qt","https:\/\/www.instagram.com\/criptofacil\/","https:\/\/www.linkedin.com\/company\/criptofacil\/","https:\/\/t.me\/criptomoedasfacil"]},{"@type":"Person","@id":"https:\/\/www.criptofacil.com\/es\/#\/schema\/person\/2f9689f2b7291a5cceccd9685315d681","name":"Cassio Gusson","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ab0c8f1d9f613e8ae33731332feb0b1bc8860571d0d49118f9fe63403adc37cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab0c8f1d9f613e8ae33731332feb0b1bc8860571d0d49118f9fe63403adc37cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab0c8f1d9f613e8ae33731332feb0b1bc8860571d0d49118f9fe63403adc37cd?s=96&d=mm&r=g","caption":"Cassio Gusson"},"description":"C\u00e1ssio Gusson \u00e9 jornalista h\u00e1 mais de 20 anos com mais de 10 anos de experi\u00eancia no mercado de criptomoedas. \u00c9 formado em jornalismo pela FACCAMP e com p\u00f3s-gradua\u00e7\u00e3o em Globaliza\u00e7\u00e3o e Cultura. Ao longo de sua carreira entrevistou grandes personalidades como Adam Back, Bill Clinton, Henrique Meirelles, entre outros. Al\u00e9m de participar de importantes f\u00f3runs multilaterais como G20 e FMI. C\u00e1ssio migrou do poder p\u00fablico para o setor de blockchain e criptomoedas por acreditar no potencial transformador desta tecnologia para moldar o novo futuro da economia digital.","sameAs":["http:\/\/www.criptomoedasfacil.com","https:\/\/www.linkedin.com\/in\/cassio-gusson-440ab7177\/"],"url":"https:\/\/www.criptofacil.com\/es\/author\/cassio-gusson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/posts\/11263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/comments?post=11263"}],"version-history":[{"count":1,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/posts\/11263\/revisions"}],"predecessor-version":[{"id":11265,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/posts\/11263\/revisions\/11265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/media\/11264"}],"wp:attachment":[{"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/media?parent=11263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/categories?post=11263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.criptofacil.com\/es\/wp-json\/wp\/v2\/tags?post=11263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}